Aromatherapy scents to increase brand loyalty and sales in retail
To optimize the experience, scent is an important element. Scent can influence visitors’ choices, making the purchasing decision easier. It is a powerful tool to increase brand loyalty. As a result, customers spend more time in the store.
By using the right scents, customers spend more time in the store, which often leads them to buy more products.
In stores aimed at women, citrus and floral feminine scents are used more frequently.
In stores aimed at men, wood, fresh, and masculine scents are used more frequently. Children are particularly cheered up by citrus scents and other fruit/tropical scents.
See below for all scents by target group and space.
Clothing & shoe stores
| Women | Oriental air |
| Sales area | x |
| Sales counter | x |
| Men | Jungle air |
| Sales area | x |
| x |
| Children | Citrus air |
| Sales area | x |
| x |
Shopping centers & residential boulevards
| Green tea air | Citrus air | Jungle air | Oriental air | ||
| Public spaces | x | x | x | x | |
| Toilets | x | x | |||
| Residential Boulevard | x | x | x | x |
Green Tea
Green Tea air gives a fresh, sweet-floral, spicy tea aroma.
Citrus
Citrus air causes a hungry feeling in visitors. So ideal in the vicinity of the lunchroom.
Fresh
Fresh air gives a clean and fresh scent. Ideal for making the toilets smell fresh.
Jungle
Jungle air induces relaxation in visitors and gives a fresh scent. This fragrance can be used effectively in the restrooms.
Oriental
Oriental air has a sweet, spicy aroma. This fragrance is suitable for use at the office entrance.
